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Tips

买生意的提示

尽力作一些调查

在购买任何生意之前,都需要做一些认真的研究。 重要的是调查您将购买的生意领域。如果您想购买服装零售业生意,就要知道类似的商店在城里有哪些成功的业务。 观察在你生意附近的商家。他们有多大的客流量?在你生意附近是否有足够的停车位?在附近的公司裁员是否会影响这个小镇或整个城市的经济? 将来是否会有大商家来附近落脚?可以向市政府询问一下是否有这方面的申请,并且最近已获得批准。

一定记住,不要相信卖家告诉你的一切。必须自己身体力行,以获得所需要的第一手信息。
另一个重要的秘诀就是,不要相信那些“没有上报的收入”。卖家可能会告诉你,他们有大量的收入,有些没有上报在他们的年报税表中。他们这么说的目的,就是希望你在估算这个生意的价值时,将这个虚的收入考虑进去。

当然,你还需要有商业经验的律师和会计师帮你查看协议中的所有条款。

向卖方贷款

如果您准备买一个生意,最简单的方法就是向卖家贷款。
您可能会对这种情况感到不安。   其实大多数生意的买卖都是通过卖方贷款的。因为很少有银行愿意贷款给小生意,银行往往只借钱给过硬的房地产和资产存货等等。生意卖方的贷款通常要收取高于银行的利率,因为这属于一个高风险贷款。
具体的运作方式是:譬如说一个价值10万美元的销售小商品生意。买方已同意支付高达30,000美元的定金,并签下了支付余额的贷款协议。该协议通常要有某些东西作抵押,抵押的往往是生意本身。
如果买方不付款,卖方就可以收回生意和行使协议中提到的其它有关违约条款的权利。

正确地估价

有各种复杂的公式,可以用来计算一个生意的价值,主要参考的是现金流量的倍数和其他相关数字。
但在这里介绍一种简单的方法来估价:因为对你来说一个生意的价值只在于它能给你产生多大利润。所以,审核一个生意过去的利润,就可以算出它的价值。
例如,假设一个独资企业一年有10万美元的利润(这要有最近一年的全年报税证明) 。而如果您打算将这生意作为全职工作,一份正常的工资应是40,000美元,那么余下的 60,000美元就是利润了。

但是不要忘记扣除您必须支付的生意所得税。那大约占百分之三十。于是留给你的利润就只有42,000美元了(60,000x3%=18,000,60,000-18,000=42,000)。
就用这个数字来估算生意的价值。考虑到大多数卖家/贷款人都希望买家在一个相对较短时期将贷款还清。一般三至五年(比方说,五年)公平的贷款利息为百分之八左右(但为计算方便,我们假设为百分之十) 。
如果你算一下,就会发现每年利润42 000美元,5年10%的利息,算下来的值是165,000美元。这就是这个生意大约的价值,你可以将它作为一个起点与卖方谈判。


要不要特许专营生意(连锁店)?

特许经营生意是另一种方式生意。其优点是显而易见的。生意有已经证明的产品,一个公认的品牌,有现成的操作系统和市场营销广告援助。
不过在你投入之前,要先搞清几件事。
当您联系特许专营公司时(如汉堡王) ,通常会得到一张现任和前任的从事特许生意人的名单。为什么?是为了你可以向他们了解情况。

作为未来的特许生意人,你应该联系这些经验丰富的前任企业家,了解他们的经验:他们是否对生意满意,如有机会他们是否还会这样做,特许专营公司是否真正地帮助他们。
如果您决定着手干,就需要签署一份特许经营协议书。其中有关于公司抽成比例(忠信度)的详细说明(一般占销售额的百分比) ,你的特许经营费和您获得专营许可证的年数( 一般典型的是10年) 。
如果走这条路,您还必须决定是购买一个现成的生意,还是完全从头开始。现成的专营生意可能更昂贵,但它有它的好处。例如,你知道的它的收入,您知道这个生意的盈利情况而且您还有现成的员工。

 

Money

出售生意的提示

如果您想出售生意,先做准备定有好处。以下是一些有助于您处理问题的策略:

保持好正确的财务报告和税务报告记录。虽然你的公司可能没什么错,但税务报告延期或过分推迟的财务报表会将投资人吓跑。如果您在过去就遇到过类似的麻烦,请把电脑的会计软件升级,或考虑换一家会计事务所。

尽量争取准确。认真的投资者会提出高标准的要求,特别是要有准确的现金流报表,清楚的帐目,和对固有资产,设备,库存的价值评估。在这方面花时间将来审核财务报表时就会少花钱。

掌握卖生意的时机,虽然在市场热的时候出售生意总是对的,但更重要的是要注意在您的公司和行业内发生的事。一句话:不要在市场开始显出下降时卖生意(除非您绝对没有任何其他选择,并愿意接受一个谷底价) 。

简单行事。在您的公司出售时出现任何异常情况都是坏事。要以一个旁观者的身份来看您的生意,在尝试出售前消除任何复杂的因素。

接受现实。如果您的生意是在一个竞争性很强的市场,毫无疑问,您的买家会坚持签一个降低竞争性的协议(他甚至可能要在销售合同中加一个条款,说您在别的新生意中决不会雇佣现在公司的关键工作人员) 。如果你不作这种让步,你的公司就可能会卖不出去。

给生意标一个现实的价格。生意销售的经验法则是,只有在极罕见的情况下,生意出售的价格会与它的收入一致。如果您想将生意卖同样或更高的价,那么你的财务情况要经得起在显微镜下的审查。

 

Buying a Business Tips

Do your due diligence
Before you buy any business, you'll want to do some serious research.
It's important to research the area you'll be buying in. For example, if you're buying a retail outfit, you'll want to know if similar stores in town are doing a brisk business.
Scope out nearby businesses. Are they getting a lot of traffic? Is there ample parking in/near your location? Have there been layoffs at nearby companies that would affect the economy the town or city?
Is there a big box store coming to town? Inquire at town hall about any recent permits that have been granted.
Remember, you can't trust everything a seller tells you. Chances are you'll have to get your hands dirty to get the information you need.
Another important tip is to ignore all claims about "unreported income." A seller may try to tell you that they had a significant amount of income that didn't show up on their tax returns. Their goal? They'll want you to consider this pie in the sky income in your valuation of their business.
Naturally, you'll want a lawyer and an accountant with commercial business experience to look over all the terms of your deal.

The lowdown on seller financing
If you're looking to buy a business, the easiest way for you to go about it is through seller financing.

You may feel uneasy about this kind of scenario, but most business sales are seller financed since few banks will loan money to buy a small business because banks tend to lend money for hard assets like real estate and inventory. Sellers offering financing can generally charge a slightly higher interest rate than banks do, since it's a riskier loan.
Here's how it works. Say you're selling your widget shop for $100,000. A buyer has agreed to pay you $30,000 up front and give you a note for the balance. The note is generally backed by some kind of collateral, which is often the business itself.
If you (the buyer) fail to pay, the seller can take back the business and exercise any other rights spelled out in the default clause of the note.

Get the valuation right
There are all sorts of complicated equations that can be used to determine out the value of a business involving cash flow multiples and other figures.
But here's an easy way to think about valuation: A business is worth only as much as its ability to produce profits for you. So working backwards to find a business's value, starting with verifiable profits.
For example, let's say that a sole-proprietorship has a total of $100,000 in profits (proven by tax returns for the latest full year). If you plan to work full time in the business and figure a fair wage for the work is $40,000, that leaves $60,000 profit to work with.

But don't forget to deduct the income taxes that you'll have to pay on that, so figure at least 30 percent. That leaves you about $42,000.
To determine the valuation using this number, figure that most sellers/lenders will want to see a relatively short payoff term, typically three to five years (let's say five years) and a fair interest rate on the money of about 8 percent (but for round numbers' sake, let's say 10 percent).
If you do the math, you'll find that yearly payments of $42,000 for 5 years at 10 percent interest works out to be about $165,000. This is the approximate total value of the business and a good starting point for negotiations with the seller.

To franchise or not to franchise?
Buying a franchise is another way to get into business. The benefits are easy to see. You're buying a business with a proven product, a recognized brand name, an existing operating system and marketing/advertising assistance.
Before you jump in, there are a few things you'll want to find out.
When you contact a franchiser (like Burger King), you'll typically get a list of current and former franchisees. The reason? So you can ask questions.
Potential franchisees should contact these experienced entrepreneurs and find about their experiences -- how satisfied they are, whether they would do it again, and whether the franchise company was helpful.
If you decide to proceed, you'll need to sign a franchise agreement that details royalty rates (which is a percentage of sales), the franchise fee and the number of years you'll be licensing the franchise (10 years is typical).
If you go this route you'll also need to decide whether you're going to buy an existing franchise or whether you're going to start from scratch. An existing franchise may be more expensive but it has its benefits. For instance, you'll know what the revenues are, you'll have an idea how profitable the business is and you'll have employees.

 

Tips for Selling Your Business

If you're thinking about selling your business, it pays to be prepared. Here are some strategies that can help you make the deal:

Keep financial reports and tax filings current. Although there may be nothing wrong with your company, you'll scare off bidders with tax-reporting extensions or excessively delayed financial statements. If you've had trouble staying current in the past, upgrade your accounting software or consider switching accounting firms.

Strive for accuracy. Serious bidders will demand a high level of comfort, especially about the accuracy of cash-flow statements, accounts-receivable lists, and the assessed value of fixtures, equipment, and inventory. This is a time when it may really pay off to invest in audited financial statements.

Time your deal right. Although it always makes sense to try to sell during a hot market, it's even more important to pay attention to what's going on within your company and industry. The bottom line: Don't try to sell during a significant downturn (unless you absolutely don't have any other options and are prepared to accept a rock-bottom price).

Keep things simple. Anything unusual is bad news when it comes time to sell your company. So look at your business the way a stranger would, and eliminate complications before you try to sell.

Accept reality. If you're operating in a highly competitive market, there's no doubt that your buyer will insist on a noncompete agreement (and perhaps even a clause in the sales contract that states that you will not try to hire key staffers for any new business operation at all). If you're not prepared to make such concessions, your company probably won't sell.

Put a realistic price tag on your company. A good rule of thumb is that only on the rarest of occasions do companies sell for a price that's as high as one times revenues. If you're trying to sell for more than that, be prepared for your financials to be examined under a microscope.


    

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