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Anonymous
发贴数 : 3796
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发布时间 : 2008/12/1 20:26:58  

加国开便利店三大关键词与三大陷阱
  街角便利店因其生意稳定,又无特定技巧要求,因此成为许多新移民经营小生意的首选。在多伦多市中心开了三年街角便利店的卢先生有不少这方面的经验体会,他认为,做这类小生意关键在於店要选得好。

  关键词一:选好店

  据介绍,新移民缺乏在加拿大开店的经验,若买了生意太差的店无法使其起死回生;买了生意太好的店,又人手不够,难以控制局面。他建议,最好每周生意额在5,000至6,000元的店。除了生意额外,选店更要看环境。卢再农说,环境包括店的人流 (越多越好 )、人种( 白人多好 )、品种 (有卖彩票好 )、周围建筑 (住家多好 )。另外,还要注意店址百米之内有否同类店?方圆一公里之内有否大型廉价超市?如果是的话,生意一般难做。

  关键词二:查生意

  选店之后更要查生意。卢先生表示,查生意应暗访明查并举,暗访在先,明查在後。暗访,即在店外看人流,看环境;再进入店内看货品,品种多否?是否新鲜?然後再明查,即坐入店堂内,看著老店主做生意,了解生意额情况。暗访一般一、二天即可,明查则一周左右;一轮下来,对店的情况大致摸底。

  卢再农认为,选店的过程考验人的性格,一定要有耐心。尽量花时间看尽可能多的店,察看30、40家店不为过,进而了解这一行的行情,从比较中选出好的店。他说,目前市面上合适新移民的街角便利店不太容易找,故选择过程急不得。

  关键词三:品种新

  买一家便利店的过程一般有以下几个阶段:一是透过地产经纪找到正在出售的店家及相关信息,从而筛选出合适自己的一批店;二是暗访,再淘汰一些不合适自己的店;三是交付定金作明查,定金一般在500至2,000元不等;最後才付钱买下。以目前便利店的行情,周生意5、6千元的店约在5万至6万元间,但还需加上2万元左右的货品费,所以有心买店者最好手头有6、7万元的资金。
接下去便是经营时期了。便利店出售的品种无非是彩票类,菜类,零食类,杂货类,蔬果类等。其中难做的是零食和蔬果,零食品种要经常更新,否则老客户不愿上门;蔬果一定要新鲜,否则难吸引人买。

  便利店一年365天天开门,一般从早上8时营业至晚上11时。一般店的毛利大约2.5成至3.5成,除去房租、水电、保险及汽车费用,余下便是自己的收入。

  “过来人”卢先生表示,开街角便利店十分辛苦,但是在熬时间的过程中,新移民能赚到钱,学会生意经,打下在新国度安居乐业的基础。

  开便利店小心“陷阱”

  开街角便利店有三大“陷阱”,有心开便利店的新移民,在交付定金之前,千万小心,三思而行。

  “陷阱”一:是买卖合同上的“商业权利”

  一般商店的买卖合同上都有“在某年限之内、在方圆某公里范围内,不得有同类型店家出现”的字样,这种规定可保护买店者的利益。不过,并不是所有的店铺买卖合同上都如此写,所以有意买店者一定要看清楚。有一位姓李的先生当初买店时,合同上并无此内容,加上他也不在意,想不到因此害了自己。那位原店主将自己的店铺转手给他後不久,在对街不远处又开了一家新的便利店,与他抢起生意来。对方是商场老手,拉走不少客源。

  “陷阱”二是店中存货

  便利店陈列的商品成百上千,但每天在流通的一般不超过一百种。其余的商品可能数月都无人会动,这一类的货品少一些多一些并不影响生意。在买生意时,这类存货越少越好,以免资金压得太多。当初李先生接手店铺时,前任店主留给他太多的卖不出去的货,造成他不小的经济损失。

  “陷阱”三是店铺周围地区的治安条件

  打劫便利店的事件在多伦多层出不穷。许多店主都有过被打劫的经历,有苦难言。但是在看生意时,没有一位店主会把这一点告诉有意接手的人。李先生经营便利店两年多来,店铺遭打劫四次。他说,每次这样的事发生,不仅当日生意血本无归,而且对店主也是一种心理伤害,他的太太已不敢晚上一个人看店。此外,店铺被打劫後,有一段时间生意会很清淡,因为一到天黑附近的居民都不敢到店里来买东西了。所以,李先生希望有意经营便利店的新移民要有心理准备,要么晚上安排两个人看店,要么提前关门,要么养狗看门,不过,这後面两条都会影响生意额。

Anonymous
发贴数 : 3796
地点 : N/A
发布时间 : 2008/12/7 1:10:44  
有些人开店的目的就是卖店,对此要特别小心.
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